El Periódico | Europe introduces new AI obligations

AI Act: preparing for the next phase of the European Regulation The European Union has entered a new phase in the implementation of the Artificial Intelligence Act (AI Act), introducing new transparency obligations for certain AI systems. In this context, El Periódico explores the practical implications of the Regulation for businesses and consumers, gathering insights […]

AI Act: preparing for the next phase of the European Regulation

The European Union has entered a new phase in the implementation of the Artificial Intelligence Act (AI Act), introducing new transparency obligations for certain AI systems. In this context, El Periódico explores the practical implications of the Regulation for businesses and consumers, gathering insights from legal and technology professionals on the challenges organisations face as the framework continues to take effect.

Among the experts consulted, Marina Villalonga, Partner at Asensi Abogados, highlights that although the Digital Omnibus has postponed part of the obligations applicable to high-risk AI systems until the end of 2027, businesses should not delay the preparatory work required to understand and assess the AI tools they already use.

As Marina explains:

“If you cannot explain what your AI system does, you are probably already in a risk zone.”

Her comments underline that compliance starts with visibility. Before determining which obligations apply under the AI Act, organisations should have a clear understanding of the AI systems deployed across their business and the functions they perform.

Marina also points to the new transparency requirements as one of the most tangible changes introduced by this stage of the Regulation, particularly from the user’s perspective.

“Users will be able to require companies to tell them when they are interacting with a machine and when content has been artificially generated.”

These new obligations reinforce transparency and trust in the use of artificial intelligence, while encouraging organisations to strengthen their governance frameworks as the AI Act continues to be implemented across the European Union.

Read full article here.

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